How To Promote Online In India – A Compact Manual For Novices

How to promote on-line in India

Online selling has emerged because the hottest fashion in India. There are limitless possibilities to promote on-line in India each element time and complete time.

Whether you need to sell on marketplaces like Flipkart and Amazon or to open your online save, this step-by-step guide will  help launch your on line selling enterprise correctly.

Make your dreams clean

Before studying a way to sell on-line in India, you have to have a clean imaginative and prescient of why you need to construct this business. Identify your dreams earlier than you genuinely get started out. Be clean approximately whether you need to installation a full-time business otherwise you just want to make a few extra money.


Most of the successful on line sellers did sizable studies before starting their e-commerce mission. This is the first and maximum critical step you need to take before you sell on-line in India.

Do studies concerning marketplace tendencies, pricing, competition, on-line protection and many others. This will help you avoid steeply-priced mistakes once you surely get began.


You should get all the felony registrations completed which can be critical like GST variety( for promoting taxable items), business enterprise registration, meals license  and so forth. Discuss with your CA approximately your marketing strategy and are seeking his recommendation regarding any registrations required to sell on-line.

This is quite essential to avoid any prison problems within the future. There had been times in which dealers got penalized by using tax government for violating norms. So take this significantly.

It is often misunderstood by way of sellers that they are able to sell taxable items with out GST  wide variety because of threshold restrict. But, there may be no exemption in e-trade.


Economic Times has suggested in its article dated 10/7/18 that Indian government is in search of amendments in GST law that ecommerce businesses with annual turnover of less than 20 lakh rupees will not be required to get GST wide variety. That is a massive comfort to small on-line traders and specially the novices who want to sell without GST number.

Good marketplaces like Amazon, Paytm and Flipkart don’t permit traders to sign in as a dealer with out GST range(besides for selling non-taxable items like books and so on.).

List of Goods Exempted Under GST Regime

RELATED (How to sell on line in India): Why You Shouldn’t Sell Without TIN

Choose product

Choosing the right product is any other maximum essential and maximum hard decision you have to make. Always begin with selling merchandise which have low investment and coffee chance and which you can source domestically. You may have to strive promoting extraordinary merchandise before you already know which one is producing large sales.

If you are planning to sell merchandise like apparels and electronics, you will need to devise a sound strategy because the competition is the hardest there. Try to discover a product which has low competition.

RELATED (How to promote online in India): How To Choose Products To Sell Online

Decide where to sell

Except a reputed emblem that needs to have online keep as a complement to offline ventures, every amateur should start promoting on a very good market.

Selling on online marketplaces is a smart decision due to the fact there may be a lot to find out about how this enterprise works. Also, if you promote at a marketplace you don’t should keep a good deal inventory.

See the list of on-line marketplaces in India.

Marketplaces may require some files to be submitted by means of the dealers. Though most of the specified documents are equal, some marketplaces may ask for additional documents. You need to maintain these files geared up for submission:

  • GST No.(for selling taxable objects)
  • Cancelled cheque.
  • PAN Card copy.
  • GST invoice of Goods purchased in case you you’re requested to publish for promoting brands.
  • Copy of trademark registration certificates (If applicable).
  • Images of emblem logo (If applicable).

 Some marketplaces may also ask you to submit emblem authorization letter to sell products of decided on manufacturers. So, sellers are advised to test with the vendor aid of specific marketplace(s) they want to sell on approximately these requirements before list brands.

Once you learn the pointers and tricks and sense assured about how to promote online in India, it’s time to get prepared to promote on other marketplaces as nicely.

There are answers like Browntape which can help you manipulate your income on multiple marketplaces. If you get your ideas proper, you may earn in lakhs according to month by way of promoting on famous marketplaces.

RELATED (How to promote online in India): How To Sell on Multiple Marketplaces

This does now not suggest that opening an internet keep is an unwise choice. Rather, your purpose must  in the long run be to have your personal keep to establish your brand, and to hold selling at marketplaces as properly.

Technology has made it simpler for anyone without a great deal technical knowledge and programming capabilities to run online store like a pro.

RELATED (How to promote on line in India) : Easily Create An Online Store

Requirements to setup online keep – How to sell online in India

Domain call 

Choose a good area name (your internet deal with). There are nicely reputed registrars wherein you should purchase a domain call of your choice. GoDaddy is the no.1 area to move.

Unique, catchy and clean to recall domain names can make all the distinction as they live in customers’ minds. Shopify has an fantastic tool that will help you pick out an awesome call. Just input the associated key-word and it’ll come up with special call thoughts and suggests the availability of domains for the equal in a unmarried click.

E-commerce software

This is a software which you need to create your stunning web page, from show to stock management to checkout. There are two sorts of software:

  • SaaS (Software as a Service)

  • Open supply software

SaaS is a self-hosted answer which offers slicing part era. You ought to pay a monthly subscription rate and forget about server hosting and  safety updates because the service provider takes care of those.

Open source software program is freely available to all. You can download and use it with greater flexibility but you are chargeable for the protection and protection of your internet site. And, dealing with your web page can be complicated as you want to have technical competencies.

Elizabeth at compares the difference between self-hosted and open source hosted solution with that of renting an condo in a complex and shopping for a residence.

SaaS is the pleasant option for startups as it’s miles the easiest and the cost powerful way. There are many SaaS structures in India wherein you may start your keep inside mins. Again, research is required  at the same time as choosing SaaS, as you need to do assessment among one-of-a-kind structures.

Shopify is to this point the sector’s leading and incredibly advocated SAAS platform.

If you operate a SaaS platform to promote on line in India, you want to connect your area call there or you may additionally purchase it immediately from the service carriers.

Web website hosting 

If you make a decision to apply open source software WooCommerece, constructed by using WordPress themselves, is the quality option.

To construct keep on WooCommerce, you want a reliable web host. While choosing an internet host, money ought to now not be the consideration. Never purchase a web hosting package deal simply because it is cheaper. You may also ought to pay a heavy rate later as your website is much more likely to head down and might face serious protection demanding situations.

Siteground offers the satisfactory manged WordPress WooCommerce web hosting solution and is formally encouraged by using WordPress.

RELATED: How To Launch A Self-Hosted Online Store In India

RELATED: List Of Reliable And Inexpensive WordPress Web Hosting Providers

Choose a charge gateway

Choose a terrific payment gateway and integrate for your cool website to just accept payments by means of credit score card.

As the chances of fraud in on line commercial enterprise are very high, select a fee gateway that gives maximum protection. Use a properly grounded fee gateway to promote on-line in India.

RELATED: List Of Best Payment Gateways In India

Follow online safety practices

Though on-line security threats are growing ordinary, there are many right groups like Norton and Kaspersky that provide protection protection on your PC. Make it certain to comply with all of the protection recommendations and deploy strong anti virus software program.

As I actually have noted earlier, if you buy hosting package deal from an amazing net host your site could be hosted on secured server but it’s far usually encouraged to have additional layer of safety.

RELATED: Stay Safe Online-10 Essential Tips For Marketplace Sellers And Store Owners


This is the toughest and maximum thrilling part. You need smart marketing strategies to promote your shop.

Stay knowledgeable and be on top of the present day news and subjects in e-trade. Having Updated  knowledge about new trends is essential for long-term success.

Read: 10 Surefire Ways To Increase Traffic To Your Online Store In India

Some other guidelines on a way to promote on-line in India

  • You can promote on WhatsApp. Read this publish about how you may without difficulty begin promoting on WhatsApp.
  • Sell on social media. Start with selling on Facebook and other social media.

          READ: How To Sell On Facebook – Fast And Easy

  • Make a listing of used items mendacity at domestic which you need to dispose off. You can listing used gadgets for public sale at ebay. You also can sell those  objects on OLX and Quikr.
  •  Internet has made it easy to put up books. If you may write, you may post and sell your e-book on Amazon kindle publishing or on Instamojo.

Photo through pixabay

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